Web content & editorial operations
Wizards Play Network retailer content
The Wizards Play Network is the retailer program behind Wizards of the Coast’s organized play. I write and edit the content stores use to understand how the program works, and I check each piece against the guidance, dashboard, and articles around it. As of September 2026, 19 articles I worked on are live.
My role on the team
I gather information from source documents and people across the program, then turn it into retailer-facing content. My role changes by piece. I may write the draft, substantially revise existing copy, or complete editorial QA before the content moves to CMS preparation and localization.
I also check each piece against the content around it. That’s where I catch conflicting guidance, terminology drift, and questions that still need an answer.
I support the content calendar and maintain the article tracker. Other teammates handle the overall calendar, program policy, final approvals, and launch strategy.
Scope
- 25+Retailer-facing assets across 6 formatsCreated, substantially revised, or completed editorial QA for web content, FAQs, segmented emails, instructional scripts, interface copy, and partner materials.
- 90+Editorial QA and cross-document consistency passes across approximately 30 connected assets
- 16Pieces prepared as Contentful-ready markup, with final consistency checks
- 10Asset education suite pairing 5 written explainers with 5 instructional video scripts and visual direction
Also on this project
- Led editorial development and consistency review across a complete 6-article guidance series, standardizing voice, structure, terminology, and calls to action.
- Created 3 audience-segmented email communications, adapting message hierarchy and calls to action for retailers with different levels of program experience.
- Contributed writing and editorial QA to 3 coordinated content-release batches in one quarter, updating connected materials as requirements changed.
Selected articles
- Get Ready for the October 1 Quarterly Metrics Refresh wpn.wizards.com
- The Evolution of WPN Premium wpn.wizards.com
- WPN Metrics Framework Overview wpn.wizards.com
- WPN Benefits Program Overview wpn.wizards.com
These are live WPN articles I created, substantially revised, or supported through editorial QA and CMS preparation. Each reflects contributions from multiple people. Some program details remain confidential.
From brief to handoff
I use Smartsheet and Confluence for briefs, tracking, and source material. I draft in Word and prepare content in Contentful, including formatting, metadata, link QA, and localization preparation.
I coordinate reviews, follow up on open questions, and route material changes for legal review when needed.
Related work
My publishing work is on the other side of the portfolio. Book editing and editorial evaluation covers six titles for two publishers, cold reads for a bestselling romance author, and a University of Washington editing practicum.